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Marketing Symposium
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September 18 | 9AM-3:30PM

Covenant Woods Retirement Community,
Mechanicsville, Virginia

- Offered in collaboration with LeadingAge Virginia and LeadingAge North Carolina - 

Register Now


Join other marketing and communications professionals and learn the latest trends in digital marketing, public relations and applications. There will be lots of opportunities to ask questions and network with your peers. Topics include:

  • How to be in 100 different places at once
  • Utilizing e-Tactics to Increase Revenue
  • Getting the Attention of the Adult Child
  • Creative Entry Fees and Initiatives


9:00AM Check-in and Continental Breakfast 
9:30AM  Welcome 
9:45AM  Your Reputation Proceeds You: Harness the Opportunity of Online Reviews - Christy McFerren, Mark Renkens, and Kristy Bright, Catalyst
11:00AM  Increasing Revenue Through Use of Electronic Tactics - Sharon Brooks, GlynnDevins 
12:00PM  Lunch and Marketing Round Tables 
1:00PM  Getting the Attention of the Adult Child - Clara Daly and Amy Brodie, Love & Co.
2:15PM  Panel Discussion: Creative Entry Fees and Initiatives 
3:30PM  Adjourn 


Click here for a list of local hotels   


Past Events

2018 Recap

The 2018 Mid-Atlantic Life Plan/CCRC Marketing and Communications Symposium, offered in collaboration with LeadingAge Virginia and LeadingAge North Carolina, was held September 19, 2018 from 9am-3:30pm at Covenant Woods Retirement Community in Mechanicsville, Virginia.  

This full day of interactive learning and networking included the following presentations:

  • Digital Tools and Techniques Essential for Today’s Marketing
    Presented by Tom Mann and Tim Bracken, Love & Company

  • Marketing your Message with Public Relations
    Presented by Matt Lochell, Walker Marketing

  • Preparing for the Next Generation of Senior Living Consumers
    Presented by Derek Dunham and Jackie Stone, Varsity Branding

  • Creative and Unique Marketing Applications
    Panel Discussion


Download the complete agenda here.


2017 Recap

Marketing SymposiumLeadingAge members from 4 states including Maryland, DC, North Carolina and Virginia gathered for the LeadingAge Mid-Atlantic CCRC/Life Plan Community Marketing Symposium on Tuesday, December 5, 2017 at Covenant Woods in Mechanicsville, Virginia

Topics included:

  • Reframing Aging
  • Budgeting for Marketing as an Investment
  • Choosing a New CRM
  • Digital and Integrated Marketing Strategies
  • Segmentation
  • Research on How Consumers Use the Internet
  • Roundtables on Topics of Interest

Presenters included:

  • Asbury Communities
  • Five19 Creative
  • Creating Results
  • Glynn Devins
  • LeadingAge Maryland


Community Search

Directors of Nursing - Peer Networking Forum

Tuesday StandUp - Accident Prevention

Workforce Wednesday - Filling the Care Gap: Integrating Foreign-Born Staff into LTSS field

Maryland Legislative Update Call

Social Workers - Peer Networking Forum

Housing Happenings - Medical Marijuana and Affordable Senior Housing

Maryland Legislative Update Call

Tuesday StandUp - Privacy and Security Best Practices for Clinical Teams: What you need to know