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Marketing Symposium
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2018 Mid-Atlantic Life Plan/CCRC Marketing and Communications Symposium

Offered in Collaboration with LeadingAge Virginia and LeadingAge North Carolina

September 19, 2018, 9am-3:30pm  

Cost: $125 members, $195 non-members

Covenant Woods Retirement Community in Mechanicsville, Virginia. click here for directions.

Click here to register. Email us to receive updates.

Click here for the agenda.


Join us for a day of interactive learning and networking. Topics will include:

Digital Tools and Techniques Essential for Today’s Marketing

presented by Tom Mann and Tim Bracken, Love & Company


Marketing your Message with Public Relations

presented by Matt Lochell, Walker Marketing


Preparing for the Next Generation of Senior Living Consumers

presented by Derek Dunham and Jackie Stone, Varsity Branding


Panel Discussion: Creative and Unique Marketing Applications


Networking Dinner - September 18th, 6-9pm

Red Robin Gourmet Burgers

10067 Brook Road, Glen Allen, 23059

(Next door to Courtyard Marriott)


Hotel Information:

Courtyard Marriott at Virginia Center

10077 Brook Road, Glen Allen 23059

(804) 266-6900


Spring Hill Suites by Marriott Richmond North/Glen Allen

9701 Brook Road, Glen Allen, 23059

(804) 266-9403

(Starbucks a short walk away)






About last year's Symposium...

LeadingAge members from 4 states including Maryland, DC, North Carolina and Virginia gathered for the LeadingAge Mid-Atlantic CCRC/Life Plan Community Marketing Symposium on Tuesday, December 5, 2017 at Covenant Woods in Mechanicsville, Virginia

Topics included:

  • Reframing Aging
  • Budgeting for Marketing as an Investment
  • Choosing a New CRM
  • Digital and Integrated Marketing Strategies
  • Segmentation
  • Research on How Consumers Use the Internet
  • Roundtables on Topics of Interest

Presenters included:

  • Asbury Communities
  • Five19 Creative
  • Creating Results
  • Glynn Devins
  • LeadingAge Maryland
  • YOU!!!

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