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News & Notes -December 13, 2018
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News and Notes

December 13, 2018

Mark your Calendars

Tuesday StandUp all sessions held 10:00-10:15 AM

Jan 8- PDPM Update- Where are we now?
Jan 22- Dining Regulations Update
Feb 5- Resident Falls and Safety: Creative Strategies

New! Workforce Wednesday- First Wed of each month held from 12-12:30pm

January 2 - Workforce Solutions That Work: A National Perspective
February 6- The Journey to Becoming a Great Place to Work

Peer Networking Forums

January 9 - Nursing Home Administrators
January 23 - Spiritual Life/Chaplains


As one year ends and a new one begins, there is a flood of articles reviewing the highlights and low lights of the previous year and pointing to trends that are likely to play out in the new one.


It can be especially enlightening to look beyond our own field of aging-related services, to see how trends in the broader environment may affect us. Here are a few examples to consider:

Strella Social Media says the two most important trends for social media in 2019 are:

  • The growing importance of personal branding to business branding
  • Acceleration of personal marketing

Morning Consult focused on popular brands in the U.S. in 2018:

  • Most loved brand – Amazon
  • Brand people told their friends about – Netflix
  • Brand on the rise – DoorDash
  • Brand most people wanted to buy from – Walmart
  • Most admired employers – Amazon & Google

Trendwatching identifies these key consumer trends for 2019:

  • Legislative brands
  • Lab Rats
  • Open Source Solution
  • Superhuman Resources
  • Fantasy IRL

To decode those read more -

What can we learn by analogy?





Positioning for the Future: 2018 LeadingAge Maryland/LeadingAge DC/Ziegler Finance and Strategy Symposium

Thank you to all who attended our annual Finance and Strategy Symposium on November 29. Topics included the 2018 state of senior services, understanding and mitigating emerging construction risks, and an update on the landscape of healthcare in Maryland, just to name a few. A very special thanks to Asbury for hosting, and to Ziegler for once again partnering with LeadingAge Maryland and LeadingAge DC to offer this event.

Emerging Leaders Spring 2019 Cohort – Applications Now Being Accepted

Applications are now being accepted for our Spring 2019 Emerging Leaders Cohort. This highly interactive program meets once a month for four months.Current cohort members tell us that the best things about the program are the opportunity to learn more about their individual styles and personalities, how to best work with those who have differing styles and personalities,getting to know other emerging leaders, and the adult-centered,interactive learning environment.

Dates for the Spring 2019 Cohort

February 19
March 13
April 23
May 14

All sessions are held from 10am-4pm at the Asbury Support and Collaboration Center in Frederick, Maryland.

Cohort members have said that some of the most powerful moments of the program so far have been…

"…realizing that although we are so different in leadership styles, I could not do my day to day work without these other minds and personalities."

"… realizing we are all people that want to do the best for those we serve and while we all may have different approaches, it is possible to work together and achieve our goal."

"… realizing that qualities I may find difficult to work with can also be qualities I need to look for in a teammate."

"I've learned how I can change things immediately to help the flow at my workplace."

To learn more or apply, please click here or contact Allison directly at, or 240-750-9925.

Member News


Homewood Retirement Centers


Ernest Angell is retiring as President and CEO of Homewood Retirement Centers. We wish Ernie the best in the next chapter of his life of service. Joining Homewood in March 2019 as Ernie’s successor will be Thad Rothrock. Thad has 25 years of experience leading both single and multi-site senior living organizations. Most recently, he has served as regional operations director (California, Washington, and Colorado) with Covenant Retirement Communities. Thad has served in volunteer positions with LeadingAge and we are eager to welcome him to the LeadingAge Maryland community.

Asbury Solomons

Asbury Communities has named Kelly Friedman as the new Executive Director at Asbury Solomons. Kelly is a licensed nursing home administrator with more than 30 years of experience in aging-related services. Most recently, she served as administrator with Chesapeake Shores in Lexington Park, Maryland. We look forward to Kelly’s active engagement in the LeadingAge Maryland community.

Do you have something important to share?

We love to hear from our members. Please send any information regarding transitions, events, accomplishments and awards to Christen Ensor at and we'll put it in next edition of News and Notes.



Peer Networks

Each peer networking forum includes time for learning, networking and peer-to-peer problem solving. Most peer networks meet quarterly from 10am-3pm. To attend a forum or for more information please contact Allison Ciborowski.

January 8 - Nursing Home Administrators - Broadmead, Cockeysville
January 23 - Spiritual Life/Chaplains - Ingleside at King Farm, Rockville

Tuesday StandUp

Free, educational teleconferences held from 10-10:15am every other Tuesday.

To join, call 1 310-372-7549, Conference Code 505134

Jan 8- PDPM Update- Where are we now?
Jan 22- Dining Regulations Update
Feb 5- Resident Falls and Safety: Creative Strategies

If you have questions or would like to attend any of these events please contact Allison Ciborowski or 240-750-9925.

Workforce Wednesdays – NEW Distance Learning Opportunity

When:The first Wednesday of each month from 12-12:30pm

To join simply, call1 310-372-7549, passcode – 505134

Gain practical ideas and strategies during our new distance learning opportunity – Workforce Wednesdays. Grab your lunch and join us as we dig into strategies for better building and retaining engaged workforces in our organizations. Each call will include a 20 minute presentation, as well as time for questions and discussion.

January 2 - Workforce Solutions That Work: A National Perspective

Presented by Susan Hildebrandt, VP of Workforce Solutions, LeadingAge

February 6 - The Journey to Becoming a Great Place to Work


Presented by Manny Ocasio, Chief Human Resource Officer, Asbury

March 6 - Challenges and Successes in Building an Engaged Dining Team

Presented by Reggie Stephens, Director of Dining Services, Roland Park Place

Recent Events

Emerging Leaders Fall Cohort Wrap Up

On December 5, our Fall Emerging Leaders Cohort wrapped up during their final session. The group of 19 individuals each shared some of their greatest learnings throughout the program, and discussed ways they plan to continue to grow and develop. Just a few thoughts from our participants…

“This course made me realize that I didn't even know myself, and that I had to understand me first before I could understand others.”

“This experience took me way out of my comfort zone, but I have realized that going out of my comfort zone doesn't mean I have to be out of my safety zone. The skills I've learned here have helped me effectively lead a new project with a colleague I previously had challenges working with.”

“I have spent a lot of time in the past focusing on other people. This course allowed me to focus on my own growth and development. I now have new goals set for myself, going back to college, and getting my degree.”

“This program has helped me have much better success in working with and understanding those with different personalities. I feel I am better able to communicate directly.”

“I've already brought ideas from this program to my work and conversations with supervisors and colleagues.”

Space is limited for our next cohort. Applications due by December 21 – click here to learn more or apply.


LeadingAge News/Resources

December 10-14th is Ageism Awareness Week.

What is Ageism Awareness week? It is about sharing stories, starting discussions, and educating our communities about ageism.

Let’s create a society unbiased about growing older – a society that embraces age differences and acknowledges that aging is simply a part of life’s journey. This December, LeadingAge debuts #WhatIsAgeism, a week-long campaign to build awareness of ageism, and promote our vision, an America Freed from Ageism.

Observe #WhatIsAgeism Awareness Week by sharing information and stories about ageism, learning how to spot and address ageism in your life, and starting conversations with family and friends about how ageism has affected you. This is a two-way conversation; we are all impacted by ageism.

Throughout the week, we’ll be dedicating our social media platforms to this critical issue. We hope you will join us!

New: Virtual Federal Update: 2018 Year-in-Review

Watch an in-depth review of LeadingAge’s policy achievements over the past year, what members can expect from the new Congress, and the issues that may be especially pressing for aging services providers in 2019.


Date: Dec. 17, 2018

Time: 2-3 p.m. ET


Register at theLeadingAge Learning Hub.

Becoming a Provider-Led Institutional Special Needs Plan

January 16, 2-3pm


Registration is now open for the Becoming a Provider-Led Institutional Special Needs Plan.This Webinar provides an overview of how to assess the I-SNP opportunity for your organization, the keys to success and the road map for formation and implementation.


To register please email or visit the LeadingAge Learning Hub.


ANew Event. A New World: 2019 LeadingAge Leadership Summit

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At the 2019 LeadingAge Leadership Summit, thought leaders from both inside and outside the aging services field will come together to take part in mission-critical conversations addressing what’s happening in our complex, often chaotic world, and how to effectively respond to a variety of market forces impacting us. Over the course of 3 days, influencers with a variety of perspectives will discuss market disruptors, explore new business models and partnership opportunities, weigh the viability of new technologies, and stay abreast of policies impacting how you care for older adults.


Save the Date. Registration Opens Mid-December 2018.


It’s been a busy year for the LeadingAge LTSS Center @UMass Boston. Here’s an overview of their accomplishments during 2018.

2018 was marked by successful endings and promising beginnings at the LeadingAge LTSS Center @UMass Boston. Researchers published findings from 6 major research studies, began work on 4 new studies, and served as thought leaders in several areas affecting both consumers and providers in the field of long-term services and supports (LTSS).

In addition, they established their digital presence on the Internet through their new website, laid the groundwork for a biennial survey of LeadingAge members that will begin next spring, and continued work on several ongoing, multi-year projects. Click hereto learn more.

Other News and Resources

Meet Cindy Pearson, yourValue First Business Development Manager.

Her job is to help LeadingAge members to get the best pricing on their food service operations, office supplies, janitorial supplies,and sanitation supplies.

Cindy brings over 25 years of business development experience to LeadingAge and is excited about helping LeadinAge members save on their purchases.

She can be reached at 202-904-0672 or

Federal Report Recommends Killing Certificates of Need for Nursing Homes

A new federal report is suggesting getting rid of certificate of need (CON) requirements for nursing homes to help fuel more choice and competition in the field.

Health and Human Services and the Treasury and Labor departments issued the recommendations on Monday in response to a presidential request. In the 119-page report, officials noted that CON requirements are often “costly barriers” to entry for providers, rather than successful tools for controlling costs or improving quality.

Fifteen states have already eliminated CON requirements altogether, and both the FTC and Antitrust Division of the Justice Department have previously recommended their abolishment, report authors state.

Seeing your way to better strategy

McKinsey says that viewing strategy choices through four lenses—financial performance, markets, competitive advantage, and operating model—can help companies debias their strategic dialogues and make big, bold changes. Read the full article here.

Want to see what LeadingAge Maryland has been up to? Visit us:

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